Our projects
For over 25 years, we’ve been writing about New Zealand travel, creating books and connecting people with places and adventure in a sustainable way. Here’s a selection of our work – Great Rides of New Zealand, Lonely Planet, Department of Conservation, Bridget Williams Books, Stuff Travel and more…
Slow-travel promotion
Marketing strategies, tried-and-tested itineraries, experience development and advice promoting slow, low-carbon visitation.
Sustainable tourism activism
Author and commissioning editor for 100% Pure Future BWB Text – a rallying call for a genuine NZ tourism ‘reset’ that puts the environment first.
Great Rides of New Zealand
Dedicated to promoting the Great Rides and other New Zealand cycle trails. Sarah is a Ngā Haerenga New Zealand Cycle Trails director.
Department of Conservation
High-quality, engaging visitor information. Projects include the Rakiura’s Observation Point, Tunnel Beach and new Punakaiki Visitor Centre.
Lonely Planet
Lonely Planet New Zealand authors for six editions, plus writers for many other titles, including Epic Bike Rides and Best in Travel.
Stuff Travel
We’ve written dozens of articles for Stuff, online and in print, covering biking, tamping, food and drink, sustainable travel and more.
Holiday Parks New Zealand
Content and promotion for HPNZ – the industry organisation representing 280 holiday parks. Great stays, beautiful places, all year round.
Best of Wellington
The capital’s best-selling guidebook – six editions over 13 years. ‘A little packet of dynamite’, The Wellingtonian.
New Zealand Trampers Handbook
Two editions written by us and published by Potton & Burton. ‘Everything you need to know to stay safe and have fun!’
Indexer of New Zealand’s best books
Lee’s produced dozens of indexes for brilliant books, including the 2024 NZ non-fiction book of the year, An Indigenous Ocean by Damon Salesa.
NZ Herald
Numerous articles for the NZ Herald and syndicated news channels, including monthly series on ‘Bike Towns, New Zealand’.
Bridget Williams Books
Our relationship with award-winning publisher BWB goes back over 20 years – production, indexing, editing, writing and media.
Central Otago Touring Route
Sarah provided consulting services on visitor attractions and mapping for one of the Aotearoa New Zealand’s finest road trips.
Tourism New Zealand
We’ve written tramping and biking content for Tourism New Zealand in print and online, and provided copy for social media campaigns.
Awa Press
Almost 20 years of production management, editing and indexing for award-winning books – Helen Kelly, Ginger series, Pike River.
Timber Trail/Mountains to Sea
Content, social media and interpretation panels for the Timber Trail and Mountains to Sea Ngā Ara Tūhono cycle trails – two of NZ’s Great Rides.